How do you tell a good story? According to August Wilson, the answer is simpler than you might expect.

“[Storytelling] is just part of the culture coming out of oral tradition, where it was a way of passing along information. And of course, in order to keep the information alive, you want to make the story memorable, so that someone will then go and repeat it, and repeat it over and over, and the information is keep alive. That’s the first responsibility of storytellers: to make the story memorable so that it can be passed along.”

That chunk of wisdom comes from an excerpt of a roundtable discussion between Wilson and playwright/actress Pamela Gien, playwright/director/actor Lonny Price, choreographer/director Randy Skinner, director Rebecca Taylor, and director Joel Zwick.

Check out the full video below:

What’s the most memorable story you’ve ever heard? Share it with us in the comments.